SERVICE DESCRIPTION
the subscribers sends a key word to a short code to buy raffle ticket The service is both SMS/ USSD/WAP
The subscriber receives a message with his/her raffle ticket that states they have entered the draw for both the weekly and monthly grand prize
The ticket number will be same as the subscribers phone number and the more ticket they buy the more their chances of winning.
If a subscriber buys 10 raffle ticket that means their number will appear 10 times on the draw pull and also on the tickets they will receive via sms or email.
The service should have daily tickets and weekly ticket. Daily 30 naira and weekly 100 naira.
Weekly will receive 5 tickets number on their email or sms and daily one ticket.
The lottery service will be both on subscription and on demand.
WINNERS
Lucky 7 will have weekly winners and monthly grand prize winners
Weekly winners prize will be 50,000 for 7 subscribers And Monthly grand prize will be 500,000 for 1 lucky winner and 50,000 for 6 lucky winners.
With this the money will go round and create more impact. The more the winners the fastest (SPIN THE WHEEL) lucky 7 will become a house hold name.
MEANS OF PROMOTION
- Influencers
- Lucky 7 needs face of the brand(an influencer) this help to reduce the money you will send on promotion and help the brand gain recognition fast. The influencers must be someone that will take ownership of the product.
- Upstream
- MTN Smart Campaign
RAFFLE DRAW SELECTION
The draw will be done live via all our social media platform using Spin wheel mechanism to select winners, the winners will be called live because that's how you capture the moments to grow your social media following.
The face of the brand will be on all our draws with the presence of all the regulators.
Winners will be asked to send a lively reaction videos alone or with family members.
As the product progress we can tweak few things to keep the engagement.
