SERVICE DESCRIPTION

The subscriber sends a key word to a short code to buy raffle ticket. The service is both SMS/USSD/WAP.

The subscriber receives a message with his/her raffle ticket that states they have entered the draw for both the weekly and monthly grand prize.

The ticket number will be seen as the subscriber's phone number and the more tickets they buy, the greater their chances of winning.

If a subscriber buys 10 raffle tickets, that means their number will appear 10 times in the draw pool. They will also receive the tickets by SMS or email.

The service should have daily, weekly and monthly tickets.

Weekly winners receive five tickets via email or SMS.

WINNERS

Lucky7 will have weekly winners and monthly grand prize winners.

Weekly winner prize will be ₦50,000 for seven subscribers and monthly grand prize will be ₦500,000 for one lucky winner.

This creates excitement and encourages more participation.

MEANS OF PROMOTION

• Influencers
• Lucky7 brand ambassadors
• Upstream marketing
• MTN Smart Campaign

RAFFLE DRAW SELECTION

The draw will be conducted live across all social media platforms using the Spin Wheel mechanism to select winners.

Winners will be called live to capture the excitement and grow social media engagement.

Brand representatives will attend the draw in the presence of regulators.

Winners may be asked to send a short live reaction video or a message after winning.